Finally a complete map of how you are wired.
Built around the Pearson Marr Archetypal Indicator, this 8-session programme gives you the most thorough understanding of yourself you've ever had. Not a framework to follow. A permanent language for understanding how you're wired, one that changes how you lead, how you relate, and how you navigate every transition that comes after this one.
8 sessions · 1:1 with Ruth
WHAT'S REALLY GOING ON?
Most leadership development starts with an answer.
Most leadership development starts with an answer. Here's the programme, with a list of skills and here are the behaviours we'd like to see more of.
Nobody starts by asking: what’s the pattern that’s been running you, and how can you expand to handle more (complexity/uncertainty) successfully?
Because the answers to that question changes everything.
Is it how you show up in the room? What you believe is possible for you? The mental map you've been using to navigate your career, you know, the one that got you here brilliantly but might need updating for where you're going? These aren't skills questions. They're being questions. And most development never goes anywhere near them.
Which is fine, until you hit a transition. And then it isn't.
Because at a transition, whether that’s stepping up, stepping into something new, or rebuilding after something significant, the doing stuff only gets you so far. At some point the question becomes: who do I need to become to lead at this next level? And that one needs a different kind of work entirely.
The Archetypes Programme is that work.
It's built around the Pearson Marr Archetypal Indicator, one of the most powerful self-knowledge tools I've come across in 25+ years of working with leaders. Through the lens of 12 universal archetypes, you build the most complete picture of yourself you've ever had. How you're naturally wired. Where your energy flows and where it gets stuck. What's driving your reactions, especially the ones you'd rather not admit to. Where your real strengths live. And what's been limiting you, often without you having a clue it was happening.
Once you have that picture, like really have it, not just intellectually but in your bones, things start to make sense in a way they didn't before. You stop taking things so personally. You get clearer on where you genuinely add value and where you're flogging a dead horse. You understand why certain environments light you up, and others drain you dry. And you have a language for all of it that doesn't go away when the programme ends.
That's the point. This isn't something you do and move on from. It's a resource you carry with you into every transition, every challenge, every room you walk into for the rest of your career.
HOW THE PROGRAMME WORKS
Eight sessions. Twelve archetypes. One very complete picture of you.
We start with the PMAI assessment, and the results are usually the first moment where people go “by crikey”, or words to that effect. Because seeing all 12 archetypes mapped out, understanding which ones are dominant, which are locked away, which are overdone, it's like finally being handed the instruction manual for yourself. You'll recognise things you've always sensed but never quite had the language for.
Then across six sessions we work through the archetypes together in pairs, in depth, through the lens of your actual life and leadership. Not theory or abstract concepts. Your patterns, your reactions, your history. Between sessions, you watch videos and work through exercises for each pair. In our sessions, we explore what came up, how does this archetype show up for you? Where do you recognise it? What does it explain that you've been puzzling over? What needs to shift?
The structure holds the work but the conversations we have are entirely yours.
The final session brings the whole picture together and by this point the picture is genuinely complete. You know which archetypes to call on in which situations. You understand the environments where you shine and the ones that drain you make more sense now.
YOUR INVESTMENT
Eight sessions. A permanent shift in how you see yourself.
The programme follows a clear structure – set-up and assessment, six sessions working through the archetypes in pairs, and an integration session. Within that structure, every conversation goes where you need it to go. Your insights, your patterns, your transition.
The self-knowledge doesn't expire. Once you understand the 12 archetypes as they operate in you, that understanding is yours. It informs every transition that follows, every relationship you navigate, every room you walk into. Things no longer seem random, you can spot the underlying pattern and lead from there.
Price £1,997 + VAT · 8 sessions
Includes The PMAI Assessment - one of the most thorough self-knowledge tools available. Your starting point and compass.
8 Private 1:1 Sessions. One introductory session, six working through the archetypes in pairs, and a final integration session. Structured enough to be thorough. Personal enough to go where you need to go.
Video Learning & Exercises - Between each session you work with videos and exercises for each archetype pair, so you arrive to each session with real insights and questions, not a blank page.
Flexible Scheduling - Arranged around your life and leadership commitments.
Support Between Sessions - WhatsApp access to me as things surface between sessions, because the real integration often happens in the life between the conversations.
WHAT OTHERS HAVE SAID
Curious whether this is the right next step?
Let's arrange a call where we work that out: a genuine conversation about where you are, what transition you're navigating, and whether this programme is the right fit for right now. There is no obligation, just honesty, whatever the outcome, it'll be the right one for you.
Click here to start the process.
"You can no more separate yourself from your archetypes than you can your DNA" Carl Jung